We rightly value our prescription sunglasses as one of the most important assets that we have.

Especially for those who require a pair that has been prescribed for them by an optometrist, they need to be able to source an item that suits their unique requirements to enjoy uninterrupted vision.

In 2019 it seems as though everyone has switched their consuming needs to the digital sphere, so should that apply to this situation?

Here we will open up a discussion as to the merits of purchasing prescription sunglasses online, an activity that some constituents will still have some reticence over.


Big Money Saver

By being able to scour the global marketplace for glasses online, the consumer will be able to source items that have been marked down far easier than an offline search. In those scenarios, individuals have to do some research beforehand or take an outlet at face value given their brands on sale. Certain businesses in this industry will have to mark up their retail price given rental costs for the shop and the inclusion of GST on a domestic basis. They might only make up a portion of the final transaction, but it does inflate the initial figure.


Know What Constitutes a Bargain

Especially for those consumers who don’t have a good gauge as to pricing with glasses, it is a better practice to seek out glasses online to know what actually constitutes a bargain. From cheap pairs around the $100 mark to prescription savvy items around the $250-$300 figure, it is always better to be informed about how the market regulates various products. This will mean that the eventual purchase can be made in the knowledge of what competitors are setting their prices at, leaving no room for ambiguity or error.


Entire Global Market to Access

Offline shopping means local shopping. There are benefits to this practice, receiving in person expertise and assistance with real time advice to rely upon, but this is still a limiting practice by its nature. Sourcing glasses online literally opens up an entire world of possibilities, accessing brand lines from Europe, North and South America, Asia, Africa and Oceania.


Better Chance of Style Suitability

There is a myriad of glasses online that can suit the user. From a variety of colours and sizes to plastic lenses, UV-blocking treatments, anti-scratching and anti-reflective coating and much more – the entire range can be just a click away when using the World Wide Web. More opportunities will present themselves when tapping into a smartphone, tablet, laptop or desktop device, ensuring that there is no need to make a compromise simply because the outlet is not within walking or driving distance from home.


No Store Time Pressure

It is important not to underestimate the convenience that is enjoyed when purchasing glasses online as compared to in person at a store location. This is an environment where they will tend to dictate the terms, having various products in store depending on their commercial agreements, having a limited amount of staff on hand, and only being open according to their 9am-5pm Monday to Friday schedule. In 2019 it is necessary to breakdown those barriers and allow consumers to source their goods when it suits them, from early mornings to late nights and weekends to public holidays. Removing that time pressure negates the need to make a rushed purchase or to delay the process because it suits the store and not the shopper.



For those who have some reservations about the practice of buying glasses online, speak to your optometrist about their recommendations as well as friends or family members about their experience. The more you know about where to look, the easier it will be to take advantage of these intrinsic benefits.